Events

May 6, 2026

Transparency Sells: Using All-In Pricing to Stand Out in a Crowded Market

Jay Harris

Wednesday, May 6th
Transparency Sells: Using All-In Pricing to Stand Out in a Crowded Market

10:50 AM - 11:30 AM
Main Stage
Description
As fee transparency laws expand, marketers (not just operations) are now responsible for how pricing is communicated to renters. This shift presents a unique opportunity to use all-in pricing as a marketing advantage that builds trust, strengthens brand credibility, and improves lead-to-lease performance.

In this session, industry leaders will share real-world strategies, messaging examples, and case studies showing how transparency can drive differentiation in a crowded market. Attendees will leave with actionable takeaways for consistent cross-channel communication, creative campaign ideas, and scalable automation tactics that make transparency both effortless and effective.

Speakers
Allison Nesbitt, Zumper, VP of Solutions & National Sales
Ryan Perez, Capital Square Living, Executive Vice President
Co-speaker
Jessica Romero, Rangewater Real Estate, Director of Strategic Marketing
Jay Harris, Hudson Cook, LLP, Partner

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